Founder & CEO
About Real Factor
One desk for the decisions
that cross over.
A loan needs a legal check. A property needs finance. A growing business needs hiring and a digital presence. Real Factor exists to stop those decisions from living in separate silos.
Lucknow
Vibhuti Khand office
20
People on the team
6
Service verticals
2026
Founded
Our office
Vibhuti Khand, Lucknow
Why we exist
Most advice stops at the recommendation.
The hard part is not knowing that you need a loan, an insurance policy or a property check. The hard part is getting all of it done without losing track, repeating your story or signing something you do not understand.
Real Factor was set up as a corporate DSA and advisory company to connect the dots: a finance team that understands lender policy, a documentation team that reads the fine print, a property desk that checks before you pay, and a growth team that helps a business hire and be found. One relationship, several disciplines.
20
Team members across six functions
6
Service verticals on one desk
70+
Banks and NBFCs in the network
22
Insurance partners
What we stand for
Four standards we do not negotiate.
These are not wall posters. They are the things we check a file against before it leaves the office.
Facts before opinions
Eligibility, cost, exclusions and timelines are explained before a decision — not discovered afterwards. If the answer is no, we say so early.
One point of accountability
A requirement rarely stays inside one department. One coordinator owns the file and the follow-up across every service involved.
Plain language
Loan agreements, policy wordings and property papers are full of conditions. We translate them into what they mean for you.
Follow-through
The work is not done at submission. It is done at disbursal, issuance, registration or joining — and we stay reachable after that.
Founder & CEO
Real Factor
The standard
We would rather lose a sale than explain a surprise later.
A customer who discovers an exclusion at claim time was not served well at sale time. A borrower who learns about a charge after disbursal was not advised properly. That is the standard behind every file we touch.
What you can expect
A free first conversation, a written next step, clear documents and a named person responsible for your file.
What we will not promise
A guaranteed approval, a guaranteed claim or a guaranteed return. Those decisions sit with the lender, insurer or market — not with us.
Our leadership
The people behind the desk.
Finance, legal, operations and growth sit in the same office. The person who takes your first call stays accountable until the file is closed.
Marketing & Technical Head
Rishabh Kumar Verma
Development & Strategy Head
Priya Singh
Legal & Compliance Advisor
Kuldeep Kumar
Legal & Compliance Advisor
Arpit Yadav
RF
Work with us
Bring us the decision you have been postponing.
Whether it is a loan, a property, a policy or a hiring plan, start with a conversation. The first one is free and there is no obligation to proceed.